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ētho (ee-tho) Blue (bloo)

1. The fundamental character or spirit of a culture

2. The astonishing liquid blue that brings us not only peace and serenity, but wonder and inspiration.

ēthoblue is a lifestyle brand created to represent and unite all people that feel the undeniable connection and draw to the water.

Our high quality gear and apparel is designed to span all of your needs – from casual wear to the high performance demands on, in or around the water.

It doesn’t matter if you are fishing, surfing, diving, wakeboarding, lying on the beach or by the pool – our diverse lines are designed to enhance, protect and compliment every aspect of life by the liquid blue.  The most amazing thing is that we do not define what brings you that ēthoblue….you do.